FSBOFOOL

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    • Tue Jun 17th 17:13 PM
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      Memo to Print: It’s the Multiples
      Newspaper execs have had their head in the sand (and other places) for 25 years. Most top management in the industry was promoted on seniority, not productivity - or nepotism (the right last name). They keep blabbing that their readers are going to the internet - WRONG! They are going to the grave! Yes, they are dying off. Quit blaming the internet and wake up. The ad execs in the industry have no clue how to market or sell advertising. Think about this: for 20 years readership is done, but duringthe same time, their ad rates go up. Hmmm, isn't that what advertising is all about? Eyeballs? Less eyeballs, rates hould be less, but not in the holier than thou daily newspaper! In every major city its biggest employers, small businesses (less than 25 employees) are priced out of the daily newspaper - regardless of ad execs saying our TMC or "zoned" issues cover them they are drunk. They have no clue what is going on in the real world. When was the last time the VP of adv or Publisher called on a small business for advertising? It never happens. They're fat, lazy and counting the daystil they can retire and hope their retirement plan is still active. They price their online web sites to the point you need a PhD to figure it out - most are way overpriced/valued by the newspaper. They just don't get it. Never will, never will change. So hold on to your union news rooms, hold on to your old fossil ways of doing business, I hope to see you in the soup lines! I for one will not cry for you.
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