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    • Wed May 21st 23:46 PM
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      Netflix's Roku is Doomed to Fail
      You are being shortsighted. Have you read the latest Netflix quarterly report? It clearly states that their goal isn't this box for Watch Instantly, but to proliferate their name across multiple (if not hundred) hardware manufacturers. They expect 3 more this year, they already have LG coming out with products Q3, and that is just the beginning. They talked about this on their conference call. XBox might just be one of them.

      Also, you can hook up your PC/Laptop to the TV directly without XBox to view Watch Instantly content. You just have to have the correct cables and some computer savvy. But for those that don't have either will buy this box. It will get traction. Plus, NFLX margins aren't impacted by this box, so all the revenue will go straight to the bottom line.

      So, while future hardware releases will undermine this product, from a NFLX point of view, it doesn't matter since the products that will undermine this one will replace the lost revenue and then some!
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