James P

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    • Wed Apr 30th 18:56 PM
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      Rising Ad Blocker Use Poses Risk to Web Content/Ad Stocks
      One day I was surfing a large social networking site that displayed some ads that were offensive to me. I sent an email to the company capturing the URL of the ad (as I best knew how). I got a reply to the effect of, "Please install AdBlocker and click on such and such to capture the URL and send it to us so that we can remove this ad from our system." Well honestly I really didn't even know such a tool even existed. But it seemed like a great answer to my problem. Now this is coming from the guy as I'm sure most of you, that didn't like a lot of annoying pop-ups and probably you even have used a pop-up blocker at some point in time. But here's the deal. Pop-ups 99% of the time are useful for me. So what do I do? The one built in Firefox, Google Toolbar and elsewhere I disable (one of the first things I do). Because they aren't that annoying and I don't visit sites that have the really awful ones. So here is what is going to happen. The average user isn't going to know a ad blocker exists and may only find out about it as things get really annoying/repulsive. As online advertising becomes less effective that type of advertising will disappear and people will not install those plugins as much. The market will re-right it's self. Honestly text ads from Google don't bother me. I click on them occasionally if I think the advertiser has what I'm looking for. But don't be doing awful things with advertising or I'll retaliate... even if it means not visiting that site anymore. Might be considered stealing but it isn't any more stealing this having a pop-up blocker (which I venture to say that most informed people that know about this and have been on the web have used at one point or another in their life). I don't use one now though because the market has righted it's self with this problem. Yeah, Orbitz, last I checked had pop-ups but they weren't annoying and I ant' planning on blocking them.
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