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2008 Beijing Olympics: Ctrip.com to Get the Gold

If one wants to make money off of the Beijing Olympics, I suggest looking into Visa.

Visa of course has had its blockbuster IPO back on March 19, and while the stock might be a bit overvalued right now, it is sure to benefit from the Beijing Olympics because of its status as an Olympic Partner. The implications can be huge:

- Visa as an Olympic partner is the exclusive payment system of the games. They won't take Mastercard, American Express or any other credit card at the Olympics.

- Visa's publicity exposure will be immense-- Their TV commercials and brand placement will be on the TV sets of over a billion Chinese people during that time period, which may lead to an increase in Visa cards issued in China and rise in transactions (which is how Visa makes money).

- Travelers these days find it more convenient to use credit cards rather than traveler's cheques or buy local currency.

Something to consider.
Apr 06 18:05 pm |Rating: 0 0 |Link to Comment |View article

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2008 Beijing Olympics: Ctrip.com to Get the Gold

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