Knight Ridder Discusses its Digital Properties (KRI)
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SVP Hilary Schneider discusses Knight Ridder's online business on Knight Ridder's conference call (full transcript here):
Knight-Ridder's on-line advertising revenue for the fourth quarter of 2005 was 45.5 million, an increase of 16.2 million or 55.4% over the pro forma fourth quarter of 2004, adjusted to include the results of the recent acquisition. Pro forma 2005 advertising revenue was 164.5 million, an increase of 54.5% over 2004 results. The increase in revenue was driven by strong growth across all key revenue categories. Recruitment, our largest revenue category, was particularly strong in the fourth quarter of 2005, with revenue totaling 23.4 million, 76% higher than in the fourth quarter of last year. On the audience front, Knight-Ridder's on-line audience averaged 9.7 million unique visitors in the fourth quarter of 2005, an increase of 22% over fourth quarter of '04, adjusted for recent acquisitions and divestitures.
Real Cities, the national sales network of local news and information sites we manage, averaged 27.6 million unique visitors, an increase of 20% over Q4 '04. With a 17.4% national reach, Real Cities is the number one network of news information and current events site in the nation. The CareerBuilder network recorded revenue of 133.5 million in the fourth quarter of '05, an increase of 67% over the fourth quarter of '04. For the year, CareerBuilder network revenue totaled 495 million, an increase of 75% over'05. CareerBuilder's traffic averaged 15.3 million unique visitors in Q4 '05, ranking it first in career related traffic, according to Media Metrix. CareerBuilder maintained its leadership over Monster in both audience and job listings in the fourth quarter of '05. Overall, we are very pleased with these results...
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